KENNESAW, GA. (November 1, 2018) — INVISTA today unveils its newly redesigned Antron® brand web
site, antron.net, filled with information and resources to make informed carpet specification decisions,
provide inspiration for carpet selection and educate about carpet care and maintenance options. The
site reveals how the Antron® brand has evolved from a high-performance brand to one that also places
priority on people, with a focus on improving away-from-home interiors where people work, learn, heal
Several new areas were added to the web site to deliver helpful and relevant information to architects
and interior designers during the selection and specification process. These include an interactive fiber
color library, a real-world installation gallery of commercial interior spaces and a section devoted to how
carpet can help clients achieve core values linked to occupant wellbeing goals.
“The new web site showcases how the Antron® brand continues to evolve from a high-performance
carpet fiber to a brand that’s also focused on client wellbeing goals with a priority on people first. This
has a direct correlation to how employees and visitors in commercial spaces perceive the facility,” said
Denise Silbert, Global Brand & North American Business Director for the Antron® brand, INVISTA.
“Including carpet fiber in your specification is worth extra attention because it may save end users
money over time.”
The carpet care and maintenance section of antron.net has been updated with new information and is
filled with short, informative video clips that demonstrate Antron® performance benefits, such as stain
and soil resistance and texture retention. Testimonials from leading facility managers offer real-world
solutions to address common problems interior designers and facility managers encounter.
The site also features photography and specification information for newly introduced carpet styles
manufactured with Antron® carpet fiber by carpet mills including Atlas-Masland Contract, Bentley,
Mannington Commercial and Tarkett|Tandus Centiva.
“Building owners and facility managers choose Antron® carpet fiber when design and performance are a
priority,” said Silbert. “Our web site offers tools and resources to give specifiers information to help
answer questions that may come up during the specification process and select a carpet with a longer
These tools allow specifiers and end users to customize inputs to determine how carpets of Antron®
carpet fiber will perform when compared to other carpets manufactured with competitive fibers such
type 6 nylon.
The tools include:
Total cost of ownership calculator – calculates the expected cost difference and expected soil performance of two carpets over time by comparing aesthetics, construction and fiber
Specification Guide – a step-by-step guide to create the right specification to reduce overall maintenance costs and extend the life of your carpet
To preview the new website, log onto antron.net.